Offline advertising isn't so great here. I am in the middle of nowhere, Ohio. I can promote all I want to offline, but no very many people will see it. Plus, most people here do not own a computer or if they do, they do not have the internet. I do have a site that's more local that half of the advertising is done offline.
Banners have been around long enough that the whole banner blindness thing comes into play. Most people will not click on a banner because they do not pay any attention to it. I go with text links because they work. Banners may be cheaper, but you could flush the money down the toilet and get the same results.
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