Hm...
Interesting question. Ofcourse as mentioned by raudi you can have a mixture of both types; however, I would prefer NOT to do that as it certainly makes the forum look messy. To me it depends upon the website traffic first. How much are you getting for advertising another site. An average site with around 50/70 unique hits per day will get around $30 in a month.
Therefore, it really depends on how much the advertiser is paying for showing his/her ads.
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