Quote:
My site does good on Goolge. It has a PR of 4 on Google. (MyIndya Com). Whereas, on MSN and Yahoo! it doesn't really do well
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I couldn't find your website. If your website has PR4, you seems good in website promotion.
Actually the share of Bing and yahoo are smaller compared to Google. So actually you do not need to worry too much about it.
In case if you want to improve your ranking in yahoo and bing (former MSN), register your website in Bing webmaster center and add your website's sitemap. In addition to this continue with your link building and content generation process till you see the result.