Important Statistics?
 

When you are monitoring your domain's growth what statistics do you actually care about?

I watch the number of unique visitors because that tells me how many new people are coming to my site (as long as the number keeps going up). This is a good indicator of how well your promotion and advertising is paying off.

As far as backlinks and that kind of stuff, I mainly pay attention to PageRank. If that's going up, I assume my backlins and everything is doing well. Everything else, like Overture and Alexa, I don't really bother looking at. I care about keywords used to find my site, but I don't really care about the Overture score in general. As long as I know what keywords I should target and the number of uniques, that's all I need. One tells me how well I am doing and the other tells me what I can do to do better.

I pay close attention the number of unique visitors so I can know how well my marketing efforts are doing. I also look at which pages people are entering and leaving my website.